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About us
Hi, we are Vicki and Helen, co-founders of Insightfully Done.
We first met at the start of our careers as financial services analysts working at the same research firm . While we then went off in different directions, working for different consultancies, agencies and research firms, we remained in touch.
Our professional paths crossed again when we both became independent freelancers, seeking flexibility, a better balance between work and family life, and the ability to focus on the aspects of our jobs that we really enjoyed. After several years of successfully working collaboratively for the same clients, Insightfully Done was born.
We both share the same passion for drawing insight from a range of research techniques. We firmly believe that content is not a commodity or a tick box exercise. Rather, it should be purposeful and thought provoking, bringing fresh perspectives and deepening understanding during times of rapid change and disruption.
Helen Allingham
I started my career in research and analysis over 20 years ago and I still enjoy it after all this time!
My first research position was as a graduate analyst on the retail banking team at a large research firm. After several years I moved into analyst relations for a digital market agency specialising in fintech. This provided me with a new perspective on the sector and the role of technology. I later returned to analysis, taking on the head of content role for wealth management at a major analyst firm.
Seeking more flexibility in my working pattern, I turned freelance after having my second child. I’m really enjoying building up the business and working with clients to help them with their content needs
Vicki Summerhayes
I have over 20 years’ experience of developing insightful research and presenting concise, business-relevant findings.
My roots lie in the insurance industry, having started my career as an insurance analyst responsible for a market report portfolio. I subsequently moved to a leading management consultancy, heading up its UK and global insurance research programme for thought leadership and market insights.
I became a freelancer after my third child and haven’t looked back since. I love the variety of clients and projects that I am involved with, and the flexibility is truly game-changing!